I love creating products and services that people can interact with. The thing I enjoy the most is the iterative process, experimenting and testing the market. Either building MVPs with startups or testing new features in established products, validating ideas is very exciting. Let me show you some of the experiments I’ve enjoyed the most.
A great example of my work designing an interface from scratch is the News app Sainttraffic. I collaborated with this startup in the pre launch stage of their app. They had the backend of their product already built and needed their very first interface.
Sainttraffic is a news app that donates to charity each time users read an article.
The app’s most important interface was the news feed since is where users will spend most of their time. We had no control over the content of each article, some will show a video, others would be only text. To solve this problem I designed different versions of the news teasers that
Worked responsively to the source’s content. Adding variety to the news feed turned out as a very engaging scrolling experience.
I did my contribution by giving basic branding guidelines with colors, type, and illustration style.
I also implemented a couple of micro animations to give feedback to our readers that we are tracking their contribution to the donations. It’s fundamental for the experience to give a sense of completion of a task and this was my way to express it.
Most of my work has been related to mobile products and services. Not only creating apps but also on the web. As in the case for the project I did with the travel agency iTravel.
This time I wasn’t starting from zero. They had a matured web product, but they realized they needed to optimize it for mobile since most of their traffic was coming from smartphone users.
To give a better experience to their audience I redesigned their trip offers. I turned them into Pinnable inspiration cards that visitors can collect before calling an agent. We have research and business strategy that back up this decision, but let’s focus on the design for now.
The changes made allowed agents to be better prepared to close a deal with their potential clients because they needed to spend less time learning about their preferences.
I like the example of iTravel because it comes in a combo. There was not only a need for Mobile optimization, the desktop version was a touchpoint that needed different improvements to meet the same experience goals. Interestingly enough, the journey of desktop visitors was different from mobile. They were expecting to do a booking by themselves.
The selling process for the agency happens during consultation calls since all their trips are custom-made. So we had to restructure the communication of the site to inform upfront that calling an agent was the way to booking their holidays. We did this by rearranging the hierarchy of the page and highlighting the chat bubble feature.
Sometimes products offer unexpected experiences, so it’s very important to set up expectations early on. This was a challenge that we needed to solve at Yubee. This app was created by an energy company to help people simulate their life if they owned an e-car.
In order to use the simulation feature users needed to choose a car. The problem was, most of them didn’t know about cars, and that’s the reason they downloaded the app in the first place. This step was very frustrating for them and they dropped out before trying any of the cool functionalities of the app.
To relieve the pain I designed a new onboarding experience for new users. With basic questions, users would get an early recommendation of a car that they can use for their simulation. This didn’t only make the start just easier but helped the users to know the benefits they could expect from the app.
I personally like the process that took us to find this problem so I wrote a case study about the process that you can read here.
Digital products live in physical ones, and their relationship has to be considered. A great example of designing out the box is the interface optimization I did for a Robot Butler named Jeeves.
The staff from the hotels that own a Jeeves started to realize that their robots were coming back with misplaced items. At some point when users changed their minds about the snack, they wanted to eat they will put it back in the wrong container. The smart robot wasn’t smart enough to solve the problem by itself.
To solve the problem, they implemented a step-by-step system of return. My contribution aligned the menu display with the physical drawers and compartments of the robot. This was a major improvement in indicating to users what to do.
I love how sometimes simple adjustments can have a major impact in real life, and this case was the best example.