What is the business impact?
Increasing the conversion of signed-up users to credit users, which represents 80% of our business
Improve our credit model by adding more credit scores to the database.
Project goals
User orientation
Support our credit models
Reduce the uncertainty/friction for getting credit
Success metrics
# Users First log in → Credit score consent
# Users First log in → Identity check done
# Users First log in → Unlocked credit product.
Total active users → Credit score + ID Check
Time between first log → Credit product unlocked
Results
100% of active user's credit scores done
70% of active users Successfully ID checked
3 - 5% increase in Credit offers
Integration of the Credit Score Service.